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Welcome to Tatonka Digital & Analog.
My name is David Boylan – I founded the company as a full-service marketing agency that offers a strong mix of traditional and digital marketing mediums. We leverage over 30 years of experience delivering results for our clients across the solar, culinary, technology, and a range of other industries.
Tatonka is the result of my career in the culinary, art, and business world. It all started when I worked on the Masco Corporate Yacht during summers through college out on the Great Lakes. While possibly the best summer job of all time, there were serious responsibilities involved preparing a 64-foot Hatteras for daily entertaining and a month-long trip around the Great Lakes with the Masco CEO’s wife and her girlfriends. During the day trips entertaining every department from Masco HQ, I realized the marketing department was made up of creative types and marketing strategists who I had the most in common with. Even back then I had the unique ability to be equally comfortable on both the creative and business side. I could develop the creative ideas and had the business smarts and “charge it” ability to execute on those ideas. The seed was planted for me to someday run my own agency where I could put both into play. But first, there was some in-the-trenches business world experience to be had.
Not long after, I managed two traveling exhibits from the Masco Corporate Art Collection and toured around the country for 3 years organizing, promoting, and hosting black tie events. It was amazing to host world-class art but also full of intense responsibility and stress. I continued in the Masco family of companies with a bathroom products division called Zenith Products as Western Regional Sales Manager, where my hardcore sales sensibilities were shaped. It could not have been further from the high-end art world I came from and was a strong introduction to the corporate world.
My first agency side experience was at Quill Communications in San Diego where I was the account manager servicing Hewlett-Packard. From there, I took on a series of client-side marketing management positions in the tech sector, most notably as National Sales & Marketing Manager for Smartcode Software, a French email software provider for the Palm Pilot that ended up with an acquisition by Palm then 3Com. Not before I spent quality time over several trips at our HQ in Montpellier, France where my culinary sensibilities were taken to another level. After selling a blockbuster technology product into every major chain in North America and the Palm acquisition that I felt confident in my ability to launch own agency. I gained extensive experience conceiving and executing hugely successful marketing campaigns and selling those to some of the toughest customers in the world. Ask me about selling software to J&R Music World in New York City!
Across my career I’ve become well versed in traditional marketing mediums and on the forefront of the technology revolution to become an early adopter of digital marketing capabilities. It was obvious to me that the two could and should be integrated. Thus, our tagline was born, ‘Integrated Marketing that Makes Sense’.
Over the past 14 years, we have worked with some of biggest brands in the country and grown local companies into respected regional players in their industries. I’ve realized my dream of building a business and leading a team of creative, tech and account management professionals who excel at their roles. We are a lean, talented team who wear many hats when needed and that bodes well for our customers. We believe that to help you sell more stuff and build your brand, an agency should enjoy working with you and believe in what you do. That’s only natural right? You want someone as passionate about your product or service as you are.
With that, thank you for checking us out.
David Boylan
Founder and Creative Director
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